Web & Roll

Operating from Electric Works on Sheffield's Digital Campus, Web & Roll works with small to medium-sized businesses across Sheffield, South Yorkshire and the wider UK. Founded in 2016 by Tom Barber and Ian Murray after they worked together in the digital marketing industry, the agency has grown into a small team covering web design, development, SEO, PPC, social media and email marketing. As a Google Partner, the team positions itself around long-term client relationships rather than one-off projects, aiming to build websites and campaigns geared toward measurable performance. The agency designs and builds bespoke, custom-coded websites intended to be fast, SEO-ready and structured to convert visitors from launch. Its SEO work covers local search, technical foundations, content and link building, tailored to individual sites rather than delivered as standard packages. PPC campaigns are managed across Google Ads, Bing and social platforms, with reporting on how budget is spent. Digital marketing engagements combine SEO, PPC and social media into a single coordinated strategy rather than running them as separate services. The team also offers e-commerce development and email marketing as part of its wider digital marketing offer. Internally, roles are split across creative direction, sales and marketing, project management, development and design, reflecting a small, multi-disciplinary setup working across web design and ongoing digital marketing delivery for its client base.