web2lead

Based in Timișoara, Romania, this small agency (team of 1-10, founded in 2015) works with B2B and B2C businesses, focusing on generating leads and sales through online marketing rather than one-off advertising campaigns. It holds Google Partner status and is described as a HubSpot Gold Certified Agency Partner, positioning its work around inbound marketing and lead management rather than purely paid promotion. Services listed include search engine optimization, email marketing, pay-per-click advertising, social media marketing and web design. Paid campaigns are run across Google, Facebook, Instagram, LinkedIn, YouTube, TikTok, email and Waze, using audience lists, remarketing, search network placements, contextual targeting and demographic or interest-based targeting. Inbound marketing and lead nurturing are handled through HubSpot Marketing Automation, covering content generation and management of marketing channels. Beyond lead acquisition, the agency describes designing the full lead management process, from qualification through to sales closure, and implements CRM systems including Salesforce, HubSpot CRM and Zoho CRM depending on the size and complexity of a client's sales process. Additional offerings mentioned include online strategy, graphic design, e-commerce support and reporting on campaign performance. Work is structured around strategy, implementation, monitoring, optimization and reporting, with services available either as a complete package or as customized service bundles based on a client's specific needs.