Webby

Based in Singapore, Webby is a small digital marketing and web development team working with local businesses, from small companies to established brands, that want to build or strengthen their online presence. The agency positions itself around performance marketing, aiming to tie campaigns to measurable outcomes such as leads, conversions and sales rather than general brand visibility. Its service range covers both marketing and technical development. On the marketing side, this includes SEO, local SEO, SEM/PPC campaigns on platforms like Google and Facebook, social media marketing (SMM), targeted social media advertising (SMA), affiliate marketing, and conversion rate optimisation aimed at improving how well a website turns visitors into customers. On the development side, Webby builds corporate websites, e-commerce stores, custom software solutions, and mobile applications, and also provides ongoing website maintenance and technical support. The agency describes its approach as combining creative work with data analysis and technical expertise, with performance marketing services structured around accountable spending and measurable ROI, using tools such as PPC campaigns and CRO to guide decisions. Businesses can approach Webby for a single service, such as SEO or web design, or for a combined package spanning site development and ongoing digital marketing management.