Webcrafter

Based in Goes, Netherlands, Webcrafter is a small agency (1-10 people) that specialises exclusively in marketing for webshops. It works with e-commerce businesses looking to reduce dependency on paid advertising and build organic channels instead, targeting online retailers who want structural, compounding growth from search rather than one-off traffic spikes. Clients mentioned in its case material include Omega-3 Innovations, Babs Bone Broth and Skogen, alongside businesses such as CareCheck and Nutribites referenced in testimonials. The agency's core offering is its "Rank & Revenue" method, a search system aimed at generating organic customers rather than just visitors, covering SEO, GEO (generative engine optimisation for AI tools like ChatGPT), technical structure, content and conversion optimisation for webshops. Alongside this, it offers "Growth Compass," a training and coaching programme with templates and support for webshops that want to run search strategies in-house, and a "Search Everywhere Audit" that reviews a webshop's technical setup, content and conversion points to identify gaps. Services also extend to social media marketing and content marketing as part of a broader organic-visibility approach. Webcrafter states it works with fixed-price packages rather than hourly billing, describes outcome-based pricing, and positions its approach around transparency and proven processes rather than short-term tactics.