WEBINK

Based in Sandton, Johannesburg, WEBINK is a small, senior digital marketing team that positions itself around two proprietary playbooks: Direct Bookings for hospitality clients and User Acquisition for SaaS platforms. The agency states it works with organisations of varying size, from growing SMEs to major corporates, and describes deep experience in the NPO and development sector alongside its hospitality and SaaS focus. Cited client sectors include SaaS and platforms, hospitality, NPO/development, and corporate growth brands, with named examples such as atingi, Yoma, Bank Zero, The Houghton Hotel, Astro Spa, Afrika Tikkun, GIZ, and Bidvest Bank appearing on the site. WEBINK is identified as an Official Google Partner and references a PRCA London 2022 award for Best Digital Marketing Campaign, for which it delivered paid media on a pan-African learning platform project. The agency's declared services span SEO, marketing strategy, performance marketing, content marketing, e-commerce development, social media marketing, UX/UI design and web development, which it groups into six disciplines run together: paid media (search and social built toward ROAS with weekly tuning), SEO and what it terms AIEO (technical, content and authority work aimed at both search ranking and citation in AI-generated answers), social and content production, UX/UI design (research-led journeys prototyped ahead of development), and web design and development focused on conversion. For hospitality clients, the stated method is shifting bookings away from OTA commission toward direct channels via search, social and retargeting tied to revenue tracking. For SaaS clients, the described approach targets sign-ups, activation and retention rather than broad reach, extended across multiple markets and languages.