WebPerfect

Operating from Vienna, WebPerfect is a one-person agency run by Harald Schrefl, who has worked with Google Ads since its 2002 launch and with search engine optimization since the late 1990s. Clients range from small, ambitious one-person businesses (EPU) to international companies, covering both B2B and B2C contexts, e-commerce and lead-generation projects. The agency states a preference for clients able to invest at least €1,000 per month in online marketing and describes its ideal customers as straightforward and decisive. Across more than 400 client projects, work has spanned Search, Display, Shopping, Retargeting and Performance Max campaigns within Google's advertising ecosystem. Services center on Google Ads management and conversion optimization, with all client accounts handled personally by Harald Schrefl rather than delegated to sales staff or junior employees. Clients retain full access to their own Google accounts at all times, allowing them to take over management themselves or transfer it elsewhere. Conversion optimization work addresses cases where campaign underperformance stems from the website rather than the advertising itself, using tools such as AI applications, Google Analytics, Hotjar and Userbrain alongside experience-based judgment. The agency also offers a free initial consultation and structures client relationships around ongoing performance rather than long-term contracts, allowing either side to end cooperation without binding terms if results are unsatisfactory.