WebRefresh

Based in Newport, Sydney, WebRefresh is a small, Australian-owned SEO agency working with a team of senior specialists rather than account managers. Clients include e-commerce brands, B2B companies, medical practices, and local Sydney businesses seeking stronger organic visibility, with case studies covering pet supply retailers, industrial cooling specialists, and a family medical practice. The agency positions itself around direct access to experienced strategists, citing an average of 8+ years of SEO experience across the team. Its service range covers e-commerce SEO (category optimisation, faceted navigation, product schema), local SEO (Google Business Profile optimisation and local search visibility for map-based results), B2B SEO focused on lead and pipeline generation, and general search engine optimisation aimed at organic traffic growth. A distinct part of its offering is AI Search optimisation, described as AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), aimed at improving visibility within AI-driven platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews, including entity optimisation work. Case studies reference measurable outcomes such as increased organic traffic, leads, phone calls, bookings, and organic revenue for specific clients, achieved through technical SEO work and content or authority building tailored to each business's search category.