Webtures

Founded in 2011 and based in İstanbul, Webtures is a small consultancy, with a team of between one and ten people, focused on digital strategy and AI-related visibility work. It positions itself around an "AI-First SEO" approach, addressing how brands appear both in traditional search engines and in AI-powered platforms. The company organizes its work across a range of sectors listed on its site, including manufacturing, energy, services, automotive, e-commerce and retail, healthcare and biotechnology, education, construction and real estate, agriculture and food technology, finance and banking, and travel and hospitality, indicating a broad, cross-industry client base rather than a narrow specialization. Its declared services span Search Engine Optimization, Conversion Optimization and Digital Strategy, and the site breaks these down into more specific offerings grouped under generative AI, marketing, strategy and performance categories. Under generative AI, it lists Generative Engine Optimization (GEO), Visibility Intelligence, AI Readiness Assessment, Search Everywhere Optimization, AI Visibility Web Design and an AI-First SEO service. Strategy-related offerings include Online Reputation Management, Market & Industry Analysis, Business Development Strategy, Target Audience Segmentation Strategy, and Web Analytics and Data Analysis. On the performance side, it manages Google Ads, Meta Ads, ChatGPT Ads and Generative Engine Advertising. The agency also runs internal training and knowledge resources, including published books, a podcast (Webtures Talks), an internship program, and an internal academy.