Welby Consulting

Operating from Calgary with a team of ten or fewer, Welby Consulting positions itself as an independent alternative to traditional marketing firms, working with businesses that want measurable, data-backed growth rather than broad brand campaigns. The consultancy describes itself as performance-focused, building custom strategies around a client's specific industry, goals and audience rather than applying standardized packages, and emphasizes speed, transparency and accountability over lengthy processes. Its service list spans Search Engine Optimization, PPC and Google Ads consulting, conversion rate optimization, ecommerce marketing, media planning and buying, analytics services, B2B email marketing, web design, development and hosting, and AI systems training and implementation. Work is organized around a four-stage method: a discovery phase to understand a client's business and goals, an identification phase to surface high-leverage opportunities such as SEO gaps, UX bottlenecks or underperforming ad spend, a strategy-building phase intended to remain adaptable as conditions change, and an execution phase involving creative production, CRO testing and ongoing iteration based on performance data. The agency also offers performance audits of existing marketing providers, platforms and ad spend to identify inefficiencies and missed opportunities, and describes building dashboards and predictive models to translate raw data into decision-making input, alongside automation of marketing systems using AI tools.