WesternSoftwares

Western Softwares runs out of Mississauga, Ontario, offering web and digital marketing solutions to clients across sectors such as professional associations, foundations and non-profit organizations, the political sector, educational institutes, local authorities and government entities. The team, sized between 1 and 10 people, positions itself as a single-point provider for website design, development and online marketing needs, working from its Burnhamthorpe Road office and handling client contact by phone, email and Skype. The service range covers Search Engine Optimization, Search Engine Marketing and PPC, alongside Social Media Optimization and Marketing, including Facebook marketing, content marketing and email marketing. On the technical side, the agency builds websites, including e-commerce websites, and provides web development, application development, and application management and support. It also offers lead generation and sales automation as part of a lead management offering, and lists video production among its services. Case study references point to keyword-focused SEO work for dental practice clients, targeting terms tied to service and location. The stated approach centers on combining design and content work with search visibility efforts, aiming to turn a client's website into a tool for attracting potential customers and generating new business opportunities, with delivery handled by an in-house team rather than external contractors.