Whichmedia

Based in Cheadle Hulme, Cheshire, this small team came together in 2003 to focus on media planning and buying, working with clients either directly or through their existing PR or design agencies. The client base ranges from small, niche businesses to large blue chip companies, with the same disciplined approach to briefs applied regardless of size. A named director remains attached to every account, a structure the agency presents as central to how it manages client relationships. Amanda Alexander acts as a point of contact for initial enquiries. The core of the agency's method is research: understanding an audience, how it buys, and what influences its purchasing decisions before selecting and analysing the media it consumes. This research feeds into media plans spanning radio, magazines, television and digital advertising, with the agency positioning itself as tracking shifts across these channels, such as changes in TV and digital ad spend and audience listening habits. Declared service areas include search engine optimization, direct marketing, broadcast video, digital strategy and social media marketing, alongside its stated specialism in media planning and buying. The working process depends on receiving a detailed, accurate brief from the client, from which a media plan is developed; the agency states that provision of such a brief allows it to deliver a plan intended to work for that specific business's objectives.