Whites

Whites is based in Warsaw, at ul. Grochowska, and describes itself as a European digital marketing agency working with businesses across the CEE region as well as Northern, Western and Southern Europe, the UK and the US. The team, numbering over 100 specialists according to the site, includes staff dedicated to client service and international business development, indicating work with clients beyond the domestic Polish market. Industry-specific case studies referenced on the site point to experience in construction, pharmaceuticals, health and beauty, software houses, and ecommerce, suggesting a client base spanning both B2B and B2C sectors. The agency's declared service areas include Search Engine Optimization, Content Marketing, Pay Per Click and Ecommerce Marketing, and its website details a broader set of disciplines built around a data-driven approach: marketing strategy, content marketing, data-driven SEO, social media, performance marketing, marketing data science, analytics, marketing automation, and UX/UI and web development. It also lists specific offerings oriented toward AI-related search, including an "AI-Ready" strategy, a GEO (generative engine optimization) service, SEO for AI-driven search, and SEO for AI Mode results, with case studies applying GEO methods to the construction and medical sectors. This combination of technical SEO, content, paid media and AI-search-specific services forms the core of how the agency positions its work for clients.