Whole Hearted Brands

Based in London, Whole Hearted Brands is a small brand consultancy with a team of between one and ten people. It works with organisations across sectors including leisure, transport, publishing and workplace benefits, positioning itself as a specialist partner for businesses seeking to sharpen their brand as a tool for commercial growth rather than a general marketing supplier. The consultancy is run by a senior team and takes a focused approach, aiming to bring clarity to which brand activities a business should prioritise for impact. The agency's stated services span strategy, identity and research, alongside broader digital disciplines including search engine optimisation, web design, content marketing, digital strategy, email marketing and pay-per-click. On the strategy side, work covers purpose definition, brand architecture and naming, intended to establish what a business wants to be known for. Identity work includes logo design, visual expression, motion and verbal identity, building out colour palette, typography and imagery to give a brand a distinctive look and voice. Underpinning these outputs is a research phase using surveys and focus groups to understand audience behaviour and attitudes. The combined approach is described as uniting emotional insight with commercial strategy, with the aim of helping brands stand out, attract talent and maintain relevance as market trends shift.