WISE Barcelona

Based in Sant Cugat del Vallès, near Barcelona, WISE Barcelona is a small marketing and digital branding agency working with small and medium-sized businesses (PYMES) that need to outsource part or all of their marketing function. The team operates under an interim management model, embedding itself in a client's business to plan strategy, execute actions, and measure results with what it describes as a 360-degree view. Its work draws on experience in digital projects since 2005, combined with over a decade applying marketing strategy and management specifically for smaller companies. The agency's service range covers marketing outsourcing, brand strategy, web design and development, SEO, SEM, social media management, and communication consultancy. Its stated method starts with analysing the client's business model, value proposition and empathy map, followed by customer segmentation and needs detection, before defining measurable objectives tracked through KPIs. For social media, it determines which platforms suit the brand, what resources are required, and which development phases are appropriate. Branding work includes defining brand personality, messaging and tone of voice, while web projects focus on visual design and user journey to convert visitors into customers. The agency also coordinates external specialists such as community managers, developers, designers, journalists and copywriters as needed for a project, and reports on ROI and campaign performance as part of its ongoing client relationships.