WON Marketing

Based in Algonquin, Illinois, WON Marketing focuses its work on the legal sector, building marketing programs for attorneys and law firms across practice areas such as personal injury, criminal defense, bankruptcy and foreclosure, immigration, and family law. The agency's founder, Scott Gallagher, has published a book on internet marketing for small business and is a partner with Local Marketing Source, LLC, an education platform for marketing agencies, positioning the company within a network that trains other agencies on search marketing practices. The team, sized between 11 and 50, describes itself as marketing specialists rather than SEO technicians, emphasizing that its approach avoids manipulating search engines in favor of building marketing material tailored to a firm's local audience. The declared services include Search Engine Organic Marketing, Website Development, Email Marketing, and Marketing Plan development, all structured around helping law firms attract new clients and improve search visibility, including ranking for competitive keywords. The agency offers a free one-on-one strategy session and an instant online audit tool for prospective clients to assess their current marketing standing. It also provides a white-label option, suggesting it supports other agencies or professionals reselling its services. Educational resources form part of its offering as well, including law firm articles, a webinar, a local SEO strategy video, a marketing fundamentals course, and an industry podcast, indicating an approach that combines direct client services with training content aimed at the legal marketing niche.