WpConsults

WpConsults is a small agency based in Sheridan, United States, working with eCommerce stores across the USA, UK, Canada and Australia. The team focuses specifically on online retailers that need visibility both on traditional search engines and on newer AI-driven discovery tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews. It operates as a compact team (1-10 people), founded in 2023, positioning itself around a combined SEO and GEO (Generative Engine Optimization) approach for online stores. Its core service bundles on-page SEO — covering product pages, meta data, schema and category structuring — with technical SEO work on site speed, crawlability and Core Web Vitals, plus local SEO for region-specific stores and link building. Alongside this, it applies what it calls Entity Stacking, aimed at building brand presence in Google's Knowledge Graph so AI systems can recognize and cite the brand, and produces content structured for citation by ChatGPT, Perplexity and AI Overviews. Monthly SEO and GEO visibility reporting is included. As a secondary, faster-turnaround service, WpConsults runs performance advertising across Google Shopping and Search, Meta (Facebook and Instagram), and retargeting for cart abandonment and warm audiences, with conversion tracking, A/B tested creatives and landing pages, and weekly reporting. Campaigns are generally structured in four-month cycles, differentiated for new stores building initial authority versus existing brands seeking expanded reach.