WPStudio

Based in Hamilton, New Zealand, WPStudio works exclusively with car wreckers and auto dismantling businesses across New Zealand and Australia. Rather than serving a broad client base, the agency has built its offering around a single industry, citing its understanding of the car wrecking sector's marketing challenges and competitive landscape in both countries. Examples of its work include Mega Wreckers, which operates yards in Hamilton and Auckland serving the greater Auckland and Waikato regions, and Otago Car Removal, a Dunedin-based wrecker covering Otago, Southland and Southern Canterbury. Services cover Google Ads, SEO, social media marketing and website development, each framed around lead generation for wreckers. Google Ads work focuses on optimising campaigns to lower cost per lead and outrank competitors, while SEO is positioned as a longer-term strategy for consistent lead flow, with the agency citing traffic increases of up to 1000% in some cases. Social media marketing is used to widen audience reach and refine targeting through platform data. Website development is geared toward sites that engage visitors and convert traffic into car-buying leads. The agency describes a four-stage working method — design, develop, optimise and maintain — and states it takes on one client per service area to avoid competing with itself across the same regional market.