X Studios

Based in Winter Park, Florida, this studio operates from a facility on Webster Avenue and works with brands on a global scale rather than a purely local client base. The team is small, in the range of one to ten people, and its portfolio spans entertainment, hospitality, and consumer brands, with past project types including theme park and resort experiences, retail activations, and branded gaming content. Listed service areas include search engine optimization, advertising, branding, digital strategy, and web design, alongside the technology-driven work that dominates its public case studies. The bulk of the described work centers on immersive and interactive technology: augmented reality platforms built for entertainment, education, or specific business problems; virtual reality solutions for location-based entertainment, enterprise use, and training; and touchless kiosks and multi-touch surface interactives. Mobile app and platform development is handled alongside branded games, interactive storytelling, and gamification platforms. A distinguishing element is an in-house fabrication capability of more than 7,000 square feet, used for activation builds, prototyping, and experiential production, which supports projects that combine physical installations with digital layers such as AR livery design tools or VR-based training simulations. Client work referenced includes immersive experiences, AR/VR builds, and mobile games developed for organizations in healthcare, hospitality, retail, and entertainment sectors, indicating a practice oriented toward custom, technology-heavy production rather than standard marketing collateral alone.