Xcite Digital

Based in London, Xcite Digital works with clients across finance, retail lending and B2B sectors who are looking to increase traffic, sales or leads. Founded in 2015, the agency operates with a small team structure, assigning each client account a group that includes an account manager, search specialist, strategist, and developer or UX designer. Its stated approach centres on proactive growth and target setting, with case studies referencing long-term relationships in direct lending, not-for-profit finance, and paid search for HR/SAP-related media. The agency's declared service list spans SEO, PPC-related advertising, UX/UI design, web design, branding, content marketing, public relations, and social media marketing. Described methods include what it calls a "deep linking tool" for driving quicker results across paid and organic channels, alongside a proprietary intelligence system used to visualise the competitive landscape and inform account decisions. Digital strategy work is handled by a dedicated strategist tasked with identifying routes to client objectives, while conversion rate optimisation is used to visualise conversion trends and identify areas for improvement. Reporting is arranged on a recurring basis, described as daily, and tailored to individual client preferences. Campaign work is categorised into three tiers—standard, fast, and super-fast growth—reflecting different intensities of approach depending on client goals. Client engagements referenced include work in the retail loans and not-for-profit finance sectors, as well as paid search management for HR-related media accounts.