Xedea

Based in Subang Jaya, Malaysia, Xedea has operated since 2012 as a small team working with businesses across a range of industries in the Malaysian market. Its client base spans different sectors, with the agency stating it has worked with more than 800 brands, and it positions itself around measurable outcomes rather than general marketing activity, reporting figures such as an 85% partner retention rate, around 74,000 leads generated yearly, and a stated 400% yearly ROI across managed campaigns. The agency's declared services cover Search Engine Optimization, Pay Per Click (including Google Ads and Facebook & IG Ads), Social Media Marketing, and Web Design, alongside social strategy and answer engine optimization (AEO). Its stated method is to align these channels under a single commercial goal, assigning each channel a defined role and tracking its contribution to leads, conversions, and revenue rather than treating them as separate efforts. Work is organised around campaign setup, tracking, content, advertising, optimisation, and reporting, with reporting structured to show what changed in a campaign and what action follows. Lead volume is reviewed alongside lead quality to assess which channels are worth scaling, and revenue contribution is broken down by channel to inform budget decisions. Strategy is described as being built around audience search and comparison behaviour specific to each market rather than applied uniformly across clients.