Xivic

Based in Calabasas, California, Xivic works with private equity operating partners, enterprise leaders, and growth-stage brands rather than a general small-business client base. The firm positions itself around operational and revenue problems—stalled growth, weak conversion, bloated cost structures, platforms that can't scale—rather than around marketing tasks alone, and describes itself as active across diagnosis, build, and production stages of a client engagement. According to its own materials, it has operated for more than 25 years and has worked across multiple industry verticals with PE-backed portfolios and enterprise organizations. Declared services include search engine optimization, web design, web development, conversion rate optimization, pay-per-click advertising, and UX/UI design. The agency frames its work as connecting strategy, engineering, and AI deployment under one process, moving from identifying operational or revenue "constraints" through system design to implementation, rather than delivering isolated marketing outputs. It describes staying embedded with clients through execution rather than handing off recommendations, and measuring outcomes in business terms such as EBITDA impact. Site content cites project outcomes tied to named client engagements, including conversion-rate improvements, faster inquiry-to-estimate processing, and annual cost savings, as examples of applied work in conversion optimization and platform performance. The firm also references a diagnostic tool it calls the Value Friction Index, used early in engagements to identify where operational or technical constraints are limiting growth before recommending specific technology, marketing, or AI-related interventions.