XLWEB SEO COmpany Glasgow

Based in Glasgow's West End, this agency serves small and local businesses across the west of Scotland, as well as clients seeking wider geo-location marketing. It positions itself as having over 20 years of experience in optimising websites and selling online, with a particular focus on partnering with small businesses on SEO consultancy and training. The team, of fewer than ten people, describes itself as combining marketing and technical backgrounds, allowing it to handle both the strategic and build-related sides of a client's online presence. Services cover search engine optimisation, including penalty removal, link building, on-page SEO, technical audits, and local and e-commerce SEO. Digital marketing work extends to full strategy development, local SEO and paid ads, e-commerce set-up, social media and email campaigns, and website design and management. PPC services include Google Adwords management, affiliate marketing, programmatic advertising, conversion rate optimisation and native content marketing, with an emphasis on refining keywords, adverts and landing pages and monitoring budgets, offered either as full campaign management or consultation on specific elements. Website design and development covers builds, programming and coding, content management systems, mobile-first design and e-commerce sites. The agency also runs SEO training, delivered in-house or online, covering on-page practice, off-page and link building, keyword research, local SEO and content best practices, alongside copywriting and content creation services for websites and marketing material.