XQL Group

Based in el Gran Alacant, Spain, XQL Group works as a B2B marketing agency for software and technology companies, including software development firms, product design agencies, DevOps and cybersecurity providers, data engineering teams, CRM consultancies, MSPs, and B2B SaaS businesses. The agency's stated focus is on technical and executive buyers, with client work spanning multi-year engagements in which staff act as an embedded marketing function, from head-of-marketing style leadership to hands-on channel execution. Team size is small, positioned as senior operators handling accounts directly rather than through junior staff. Services described include Fractional CMO leadership, SEO, demand generation, account-based marketing, content marketing, and marketing strategy, alongside AI search optimization aimed at getting companies recommended inside large language models such as ChatGPT. Case material describes building marketing functions from scratch — website, SEO, paid advertising, and AI search — tracking outcomes through CRM-tracked pipeline and revenue, SQL and MQL volumes, domain rating growth, and organic traffic increases. Reported methods include running Meta Ads campaigns for referral-dependent firms, restructuring existing marketing teams to prioritize lead-driving SEO, publishing content at volume to grow organic reach, and building appointment funnels. Work is described as strategy-led, with channel selection following commercial goals and results tied back to sales feedback and CRM-recorded revenue rather than isolated marketing metrics.