Yay!Starter Marketing

Based in London, this small digital marketing agency works with organisations across sectors including education, market research and professional services, from companies running their first-ever marketing campaigns to businesses expanding into new customer acquisition territories. Client testimonials reference work with organisations such as Clear Outcomes, Greenlight Education, Scholarcy, Avado and EtonX, indicating a mix of established businesses and smaller teams needing hands-on guidance through the marketing process. The company is run by Yana Lapitskaya. The service range spans the full funnel, structured around demand generation, lead generation, and nurturing & conversion. Under demand generation, offerings include content marketing, email marketing, market research and social media marketing. Lead generation covers Google Ads, Meta Ads, cold outreach, SEO and PPC audits. Nurturing and conversion work includes email automation, database reactivation, speed-to-lead processes and AI voice assistant implementation, alongside web development. Client accounts describe practical delivery methods: advising on channel selection and budget allocation, running targeted LinkedIn campaigns to build reach and engagement, providing weekly updates and feedback opportunities during website builds, and conducting market research with defined turnaround times to support commercial decision-making. For customer acquisition into new markets, the agency has researched channels and approaches, tracking cost-per-acquisition to guide strategy.