Yellow Circle Web Solutions Limited

Based in Stoke on Trent, Staffordshire, this small team works with businesses across the wider Staffordshire area, including consultants, coaches and trade or product businesses looking to generate leads through their websites. The agency positions itself at the intersection of web design and digital marketing, arguing that a site should be built on marketing insight rather than treated as a standalone project, and it continues supporting clients after launch with ongoing marketing work. Services span website design, development, ecommerce websites, hosting, maintenance and website audits, alongside digital marketing disciplines including SEO, copywriting, PPC and a newly launched Generative Engine Optimisation (GEO) service aimed at visibility in AI-driven search results. Its stated approach to web projects begins with understanding the commercial role a site needs to play, rather than simply gathering design preferences. For at least one project, this included interviewing a client's own customers to inform site messaging and copywriting, so that content reflects the language potential customers actually use rather than the client's internal phrasing. Web builds are described as being informed by content strategy, SEO-focused writing and UX research from the outset, with the aim of optimising sites for both users and search engines. The team size is small, with named staff acting as day-to-day contacts and project managers on client work.