Yellow Marketing Programme

Based in Garston, Liverpool, this consultancy has worked with businesses across the UK since 2010, with client engagements ranging from Southampton to Aberdeen. Its portfolio includes global brands, universities, public sector bodies and SMEs, spanning organisations such as the NHS, Amplifon, Liverpool Hope University, Sheffield City Council, Medicash and Hoya. The agency positions its work around three recurring business problems: retaining clients, retaining staff, and avoiding price-based competition, with a separate strand of work aimed at public sector organisations seeking to raise awareness or demonstrate credibility. Services cover strategy and planning, content marketing, corporate photography, graphic design, email marketing, pay per click, social media marketing and SEO, with creative production and campaign delivery handled in-house rather than outsourced. Client work is presented around specific objectives such as proving track record, demonstrating quality of service, showing company history, or highlighting community outreach and commitment. The agency operates with senior-level account management, meaning clients work directly with directors rather than junior staff, and new enquiries are met with a bespoke proposal prepared by one of the agency's directors, typically returned within 48 hours. The team size is small, in the 1-10 range, with strategy, design and production kept within one internal team rather than split across subcontractors.