Yellow Ruler Marketing

Based in Lucan, Ireland, Yellow Ruler Marketing is a small digital marketing agency founded by Rosemary Lafferty in 2016, focused specifically on B2B small and medium businesses. Operating with a team of under 10, the agency positions itself as a marketing partner for SMEs that need external support building their brand presence and generating leads without maintaining an in-house marketing department. Its client base is drawn from the small business sector, where the agency works directly with owners on digital marketing strategy and planning. The service offering covers digital marketing strategy and planning tailored to B2B contexts, alongside brand awareness building, social media content creation, search engine optimization, pay-per-click and paid advertising campaigns, and email and telemarketing outreach. The approach centres on developing a marketing plan for each business before executing it across the relevant channels, combining organic methods such as SEO and social content with paid activity through PPC and targeted email and telemarketing communication. This mix is intended to address both visibility and direct outreach needs for small and medium businesses, giving them access to a fuller marketing function than they might otherwise resource internally. The agency's work spans the planning, content and advertising stages of a business's digital marketing activity.