Ypsómetro

A small independent web agency based in Paris, with an additional presence in Montréal, Ypsómetro works with brands undergoing digital transformation, including cosmetics companies such as L'Occitane, Erborian and Jack Black. The team, sized between one and ten people, describes itself as multidisciplinary and positions its work around building 360° communication strategies aimed at notoriety, brand image and business development. The agency's declared scope covers acquisition activities such as audits, organic and paid search (SEO/SEM), social media campaigns and email marketing, alongside brand identity work including logo creation, brand platform redesign and packaging. On the development side, it handles the creation and redesign of websites, ongoing site management and updates, Shopify implementations, CRM integration, and analytics and KPI tracking. It also offers social media services covering community management and moderation, e-reputation monitoring and reporting. Additional listed services include CRM consulting and systems integration, e-commerce development, content marketing, conversion optimization, graphic design and logo design. Project examples cited on the site show a combined approach across audit, branding, SEO, web development, social media and e-commerce for cosmetics-sector clients, reflecting a practice built on adapting strategy per brand rather than offering a single standardized package.