Zag Interactive

Based in Glastonbury, Connecticut, this agency works specifically with banks, credit unions and similar financial institutions, building custom websites and marketing programs tailored to that sector. Client examples referenced include credit unions and community banks such as Hawaii Community Federal Credit Union, Stanford Federal Credit Union, Beacon Bank, American Eagle Financial Credit Union, WESTconsin Credit Union, Bonvenu Bank and TAPCO CU, indicating a focus on regional and community-based financial brands rather than a broad cross-industry client base. The service offering centers on website design and redesign, including discovery and strategy, information architecture, website personalization, copywriting and content strategy. Custom development is delivered on Kentico, Umbraco and HubSpot platforms, along with custom integrations, a locations management tool and a rates management tool. Marketing support spans SEO and GEO, paid search marketing, programmatic advertising, social media marketing, website strategy and UX, and analytics strategy and reporting. Beyond launch, the agency provides managed hosting and security, ADA website compliance support and ongoing accessibility conformance work, positioning accessibility as a continuous service rather than a one-time fix. Support retainers are also offered for continued marketing and technical assistance after a website redesign is completed.