Zaki Smma

Based in Cape Town, Zaki Smma is a small performance marketing agency working with South African businesses across sectors including healthcare, retail, fitness and therapy services, though the agency states it also works with clients worldwide. It is positioned around a single founder-led model, with direct access to the strategist rather than account managers, and describes itself as fitting businesses that already have a proven offer but lack the marketing infrastructure to scale further. Services cover SEO, ecommerce marketing, PPC, social media marketing, advertising, video production and web development. The agency's process runs through three stages: an initial discovery and audit phase mapping the client's market, competitors and existing ad spend leaks; a launch and optimization phase with campaigns going live quickly and tracked daily; and a scale phase that reinvests budget into channels shown to perform. Reporting is built around real-time dashboards tracking spend and results in Rand rather than engagement metrics, with weekly strategy check-ins and communication handled via Slack or WhatsApp. Optimization is described as continuous, using split-testing to remove underperforming tactics and reallocate budget to what converts. Case studies cited include retirement care, upholstery retail, gym and therapy clients, with metrics such as cost per lead, monthly lead volume and return on ad spend reported for specific campaigns.