Zest Social Media Solutions

Based in Towson, Maryland (near Baltimore), Zest Social Media Solutions was founded in 2009 as, according to its own account, the first social media agency in the state. The team is small, between one and ten people, and positions itself as a hands-on extension of a client's own team rather than a conventional outside agency. Zest works with businesses looking for support across social media, search, advertising, branding and web presence, aiming to build longer-term working relationships focused on client goals rather than one-off projects. The agency's declared services include search engine optimization, social media marketing, content marketing, web development and web design. Its social media work centers on research, strategy and content development tailored to the platforms most relevant to a given business, with the stated goal of increasing audience engagement. For lead generation, Zest builds data-based digital advertising strategies paired with ad copy, ad design and landing pages intended to improve conversions. Its branding work focuses on maintaining consistency across platforms and mediums to support a client's broader story and market positioning. On the SEO side, the agency describes a comprehensive approach meant to extend beyond page rankings alone, aiming also to build brand credibility and generate qualified leads. Client contact is handled through a web form or email rather than by phone.