Ahrefs vs Moz Pro: which should you choose?
Two SEO Suite tools, compared on what can be checked: pricing model, entry price, declared features, and what each one offers that the other does not. The 1 shared capabilities will not decide anything — the differences will.
Ahrefs
$99/mo
All-in-one SEO toolset with site audit, keyword research, backlink analysis, rank tracking, and competitive analysis. One of the most comprehensive SEO platforms available.
Ahrefs profile
Moz Pro
$99/mo
SEO software with keyword research, link building, site audits, and page optimization insights. Known for Domain Authority metric.
Moz Pro profileSide by side
| Criterion | Ahrefs | Moz Pro |
|---|---|---|
| Category | SEO Suite | SEO Suite |
| Pricing model | Paid | Paid |
| Entry price | $99/mo | $99/mo |
| Listed features | 6 | 6 |
| Community rating | 4.7 / 5 | 4.3 / 5 |
| Official site | ahrefs.com | moz.com |
What each one adds
Only in Ahrefs
- Site Audit
- Backlink Checker
- Rank Tracker
- Content Explorer
- Site Explorer
Only in Moz Pro
- Link Explorer
- Site Crawl
- Rank Tracking
- On-Page Optimization
- Domain Authority
Shared capabilities
The verdict, as the data has it
- Entry price: both start at a comparable level.
- Breadth: declared scope is equivalent.
- Tight budget: neither has a free tier: plan for a paid trial period.
- User feedback: Ahrefs carries the better community rating (4.7 / 5).
These criteria can be verified from the vendors' own pages. What no comparison page can verify, and what usually decides, is data quality in your own market: test both on your own keywords and your own domain before signing an annual contract.
Frequently asked questions
What is the difference between Ahrefs and Moz Pro?
Both cover 1 shared capabilities. Ahrefs adds Site Audit, Backlink Checker, Rank Tracker, while Moz Pro adds Link Explorer, Site Crawl, Rank Tracking. The decision therefore rests on those differences rather than on the shared base.
Which is cheaper, Ahrefs or Moz Pro?
Both advertise comparable entry prices. Compare total cost at an equal number of seats and an equivalent project volume instead, which usually reveals a much bigger gap.
Can you use Ahrefs and Moz Pro together?
Yes, and many teams do when the two cover different jobs. But with 1 overlapping capabilities, paying for both is mostly paying twice for the same data: keep the one your team genuinely opens every week.