Authority Labs vs SERPWatcher: which should you choose?
Two Rank Tracking tools, compared on what can be checked: pricing model, entry price, declared features, and what each one offers that the other does not. The 0 shared capabilities will not decide anything — the differences will.
Authority Labs
$49/mo
Authority Labs is a robust SEO rank tracking software designed specifically for marketers, agencies, and businesses looking to monitor their search engine performance. The platform focuses on providing reliable and accurate keyword data, a…
Authority Labs profile
SERPWatcher
$29.90/mo
Simple and affordable rank tracking tool from Mangools. Track your keyword rankings with daily updates and performance metrics.
SERPWatcher profileSide by side
| Criterion | Authority Labs | SERPWatcher |
|---|---|---|
| Category | Rank Tracking | Rank Tracking |
| Pricing model | Paid | Paid |
| Entry price | $49/mo | $29.90/mo |
| Listed features | 8 | 5 |
| Community rating | — | 4.2 / 5 |
| Official site | authoritylabs.com | mangools.com |
What each one adds
Only in Authority Labs
- Daily rank tracking
- Local results tracking
- Mobile-specific tracking
- Competitor monitoring
- Recovery of not provided keywords
- White label reporting
- Unlimited user logins
- Data services API
Only in SERPWatcher
- Daily Tracking
- Performance Index
- Interactive Charts
- Email Reports
- Mobile Rankings
The verdict, as the data has it
- Entry price: SERPWatcher starts lower ($29.90/mo).
- Breadth: Authority Labs declares the wider scope (8 features).
- Tight budget: neither has a free tier: plan for a paid trial period.
These criteria can be verified from the vendors' own pages. What no comparison page can verify, and what usually decides, is data quality in your own market: test both on your own keywords and your own domain before signing an annual contract.
Frequently asked questions
What is the difference between Authority Labs and SERPWatcher?
Both cover 0 shared capabilities. Authority Labs adds Daily rank tracking, Local results tracking, Mobile-specific tracking, while SERPWatcher adds Daily Tracking, Performance Index, Interactive Charts. The decision therefore rests on those differences rather than on the shared base.
Which is cheaper, Authority Labs or SERPWatcher?
SERPWatcher has the lower entry price ($29.90/mo). Be careful though: on this kind of tool, extra seats and project limits drive most of the bill, not the advertised first tier.
Can you use Authority Labs and SERPWatcher together?
Yes, and many teams do when the two cover different jobs. But with 0 overlapping capabilities, paying for both is mostly paying twice for the same data: keep the one your team genuinely opens every week.