Technical SEO

Log file analysis

Log file analysis reads the server's own record of every request to see exactly which URLs search engine crawlers fetched, how often, and what status codes they received.

It is the only source of truth about crawler behaviour. Crawl simulators show what a robot could do; logs show what it did. On large sites the findings are routinely uncomfortable: most of the crawl budget spent on parameter URLs, key category pages fetched twice a year, and a long tail of 404s nobody knew existed.

Verify the user agent before trusting it, since anything can claim to be Googlebot; reverse DNS lookups separate the real crawlers from the impostors. Then segment by template rather than by URL — the actionable insight is almost always "this whole section is being ignored", not a single missing page.

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