Aaron Rains SEO

Aaron Rains works as an independent SEO consultant based in Lake Oswego, Oregon, with more than 15 years of experience in search engine optimization. He operates as a solo practitioner (team size of 1-10) serving businesses looking to adapt their search strategy to the rise of AI-driven search results, including Google AI Overviews, ChatGPT, and Perplexity. Rather than working through a traditional agency structure, he positions himself as an extension of a client's marketing team, handling both strategy and execution directly. His work centers on Generative Engine Optimization (GEO), a discipline focused on getting brands cited within AI-generated answers rather than ranking solely in traditional search listings. Services include GEO strategy development, keyword research and content strategy built around high-intent search questions, and E-E-A-T and authority building—auditing and strengthening trust signals such as author bios, structured data, and digital PR presence. He also performs technical SEO audits covering site speed, crawlability, and schema markup. His stated process follows three steps: an initial technical and AI-visibility audit, development of a customized SEO and GEO roadmap addressing audience, competitors, and relevant AI platforms, and implementation with monthly reporting and weekly client communication. Free resources offered include SEO checklists covering audits, e-commerce pages, Google My Business, GA4 analytics, website migration, and YouTube optimization.