Advance Media New York

Based in Syracuse, Advance Media New York provides digital marketing and media services to businesses across Upstate New York, including Albany, Utica, Rochester and Buffalo, with a team of around 11-50 marketers operating from a Central New York hub. The agency works across a range of industries, with stated specializations in aviation, healthcare, travel, education, political and workforce development marketing. It is connected to consumer media brands including syracuse.com, The Post-Standard and NYup.com, which it describes as giving it direct consumer connections and first-party data on audiences in the region. Services described on the site include marketing strategy development, content marketing, market research and data analysis, website development, video marketing, and event marketing. The stated approach begins with a strategy tailored to each client, layering in research and creative input from teams described as digital and marketing experts and analysts who design, execute, guide and report on campaigns. Market research is delivered using data on shopping patterns and media behaviors, drawing on the agency's access to research sources and its own first-party consumer data. Website development follows what the agency calls a user-centered design process. Content marketing is positioned as supporting word-of-mouth and social media exposure, while video marketing covers strategy, production and placement. The agency also references a creative team responsible for producing branded video and design projects for clients, and it offers free consultations as an entry point for prospective clients.