Alaniz

Based in Novato, California, Alaniz is a marketing agency working with mid-market organizations, generally in the $5M–$100M+ annual revenue range, that are looking to move from ongoing agency dependency toward operational ownership of their growth function. The team, led by founder Roxanne Alaniz and Operational Lead Andrew Erickson, positions its work around a "Growth Audit," a diagnostic session used to assess a client's go-to-market infrastructure, technical systems, operational discipline, and market positioning before any engagement begins. Industries referenced include technology and SaaS, healthcare and research, energy and infrastructure, education, non-profit, and multicultural and equity-focused sectors; a sister brand, Alaniz Health, addresses the healthcare space specifically. Declared services span SEO, advertising, branding, content marketing, digital strategy, media planning and buying, public relations, and social media marketing, organized internally under named "service engines" that include a Growth Operating System (GOS), GTM & Lead Generation, HubSpot Enablement, AI Strategy & Enablement, and Brand & Web Presence. The audit process itself evaluates four areas — GTM infrastructure, technical debt (particularly within a client's HubSpot environment), operational rhythm, and market authority — and results in a Preliminary Growth Roadmap identifying priority revenue opportunities, CRM and automation gaps, and a recommended path of either enablement or execution depending on a client's internal team maturity. No client data is required in advance; the audit instead reviews a company's public-facing presence together with its internal goals.