ARBA Agency

Based in Amstelveen, Netherlands, ARBA Agency works as an AI-native technology company rather than a conventional marketing shop, focusing on mid-sized and large organizations that need governed AI systems built into their existing operations. The company operates as a Netherlands-based B.V. since 2017 and is led by founder Ivan Alexandrov, an enterprise IT architect with a PhD in Computer Science and more than 30 years in the field. Regional delivery is supported through partners including Impace Group, covering Europe, the Middle East and Central Asia, and Telecon in Kazakhstan. ARBA's work centers on four linked capabilities: AI agents and copilots for support, sales, documents and knowledge work; enterprise AI architecture covering solution design, integration and security; AI transformation programs that move organizations from readiness audits through pilots to rollout; and Nexus, its Enterprise AI Foundation Platform, which runs inside a client's own infrastructure with audit trails, evidence and human oversight built in. Engagements follow a six-step method — audit, architecture, pilot, integration, governance and scale — with integration work extending into systems such as CRM, ERP, support and analytics tools. Documented examples include a bidirectional Woo-to-Exact integration syncing stock, orders and invoices, an internal AI-assisted IT delivery practice covering toolchain, workflows and QA, and ARBA's own AI-native operating model for development, support and coordination tasks.