Astriden

Astriden is based in Santa Cruz, California, and works with businesses across the San Francisco Bay Area, including local small businesses, ecommerce brands, nonprofit organizations, and Silicon Valley technology companies. The studio is run by Dan Astriden, a freelance web designer and digital marketing practitioner with more than 15 years of experience in web development and marketing. The team size is small, in keeping with its positioning as a hands-on design and marketing studio rather than a large agency. The company's services cover web design and development, SEO, PPC management, and social media marketing. Web design work includes Figma wireframes, UX planning, and responsive layouts, with development carried out on WordPress, Shopify, or custom builds aimed at scalability and performance; attention is also given to Core Web Vitals, mobile optimization, and page speed. On the marketing side, Astriden offers SEO consulting, SEO audits that identify technical and on-page issues affecting rankings, and SEO content briefs that set keyword targets and search intent guidance for content writers. PPC management covers keyword research, ad creation, bid management, budget oversight, and analytics through platforms such as Google Ads. Projects are described as starting with an assessment of business goals, with the aim of producing mobile-responsive websites and marketing programs intended to convert visitors into leads and support measurable organic growth.