Backbone Media - Massachusetts

Backbone Media operates out of Westborough, Massachusetts, having been founded and incorporated in Boston in 1996. The agency works with B2B companies looking to build digital marketing programs without maintaining a full in-house team, positioning itself as a small group offering the range of disciplines — strategy, design, writing, development, and project management — typically associated with larger shops. Its portfolio includes website redesigns and CMS migrations for organizations such as Infinitely Virtual, Hawk Racing, the SEMNE Digital Marketing Association, Einstein's Solutions, American Alarm and Communications, Crawford Technologies, and Protected PCI. Services are organized around content marketing, web design and development, search engine marketing, and branding and messaging. Content marketing offerings include closed-loop marketing, social content marketing, marketing approval management, blog writing, and web copywriting, along with a "Marketing Machine" concept for automated lead-generation infrastructure. Web design and development covers website design, development, and user experience strategy, including voice-first B2B web design. Search engine marketing spans SEO, paid search marketing, and SEO tracking and analytics. Branding and messaging services include core values workshops, key page messaging, and visual identity work. The agency also promotes a downloadable guide on setting up closed-loop marketing infrastructure and offers strategy sessions for qualified B2B professionals. The team size is listed as 1-10.