Bare Sky Marketing

Based in Park Ridge, Illinois, Bare Sky Marketing is a solo healthcare content writing and marketing practice run by John Baresky, who brings over 20 years of experience in healthcare industry marketing and content strategy. The practice serves organizations and audiences across the healthcare spectrum, including physicians, nurses, pharmacists, pharmaceutical and medical device manufacturers, healthcare software and IT firms, investors, managed care organizations, payers, employers, provider organizations, educational institutions, patients and consumers. Baresky's background includes marketing, management and sales roles at companies such as Walgreens, Pfizer, AbelsonTaylor, TAP (Takeda Abbott Partnership), Hospira Worldwide and Boston Software Systems, and healthcare is described as the only industry served. Services center on healthcare content writing intended to align with industry standards, brand positioning, SEO strategy and regulatory requirements. Offerings include healthcare communications such as news articles, event stories, newsletters and blog posts; marketing and advertising copy for websites, email marketing, pay-per-click and social media; sales enablement materials including case studies and whitepapers; content strategy; and business writing such as internal and external corporate messaging, professional and company profiles, press releases, RFP copy, and ghostwriting. Subject-matter coverage spans a range of healthcare sectors, including retail, mail order and specialty pharmacy, health systems and hospitals, managed care organizations, distributors and wholesalers, and various medical specialties from cardiology to oncology. Baresky holds Google Digital Marketing certification along with HubSpot certifications in content marketing, email marketing and inbound marketing.