Batty Fang

Based in Cincinnati, Ohio, Batty Fang is a small team built around performance on Amazon and other digital marketplaces. Rather than operating as a traditional full-service agency, the group positions itself as agile and data-driven, with a stated focus on brands that need help navigating the volume of product-related searches, clicks, and purchases that occur on Amazon each day. The company has stated it has managed over $500 million in Amazon sales, reflecting a specialization in marketplace strategy rather than broader web-based marketing alone. The agency's declared services span search engine optimization, pay-per-click advertising, content marketing, branding, graphic design, and AI development, applied to problems such as channel management and brand positioning within online marketplaces. Its approach centers on analytic tools used to track search trends and shopper behavior, which inform strategic decisions for clients selling on Amazon. The company publishes search trend analysis as part of its output, covering shifts in consumer interest across categories like fashion, examining how search patterns on Amazon reflect broader cultural and retail movements. This trend-monitoring work feeds into the branding and channel-management services offered to clients, with the stated aim of resolving marketing challenges with less overhead than a traditional agency structure would require.