Bell Media, LLC

Operating under the name Superpath, Bell Media, LLC is based in Vestavia Hills, Alabama, and works specifically with skilled trades and home service businesses. Its client focus spans HVAC, plumbing, electrical, restoration, pest control, roofing, and remodeling companies, with a team of 11-50 people supporting these businesses in growing lead volume and market presence. The agency frames its work around problems specific to this sector, such as multi-location marketing, keeping job boards full, visibility in map listings, cost per lead, and websites that fail to convert. Services include search engine optimization, paid search, website design, social media management, video marketing, Facebook advertising, and YouTube advertising, with content marketing, conversion optimization, digital strategy, and PPC also listed among its offerings. The agency provides resource material relevant to the trades, covering topics like answering services, billboard advertising, CRM solutions, review solicitation, and ServiceTitan integration, indicating familiarity with tools and vendors commonly used in home services operations. It also addresses business-level concerns such as mergers and acquisitions and investment insights for trade business owners. Client engagement is structured through scheduled calls with named digital marketing consultants, and the agency maintains a case studies section documenting completed work along with an "ION Dashboard" referenced as part of its reporting or results tracking.