Bender Alpha

Carsten Bender operates as a solo growth consultant working with founders, CMOs, and marketing teams at startups, Mittelstand companies, and larger corporates. Based in the Cologne/Rhineland area with remote engagements across Germany, the practice has been active in performance marketing since 2012, with independent consulting and interim management work since 2015. Onsite collaboration is offered in Cologne and North Rhine-Westphalia, while the done-for-you service model runs remotely. Two engagement models are described: hands-on consulting with implementation, where Carsten Bender acts as Interim Head of Growth for one to four days per week over periods of four weeks to twelve months, working directly with in-house teams on campaigns, workflows, and frameworks until they run independently; and a done-for-you performance marketing service, where strategy, setup, and ongoing operations are managed using an AI-agent stack, billed as a monthly retainer plus media spend, typically recommended for a minimum of three months. Work begins with a free 30–60 minute discovery call, followed by a first-week audit covering channels, campaigns, landing pages, team setup, and KPIs such as conversion rates and CAC, resulting in a prioritized action plan. Declared service areas include SEO, PPC, social media marketing, and sales outsourcing, with an AI-driven workflow (including tools such as Claude Code) applied throughout client mandates. A free automated messaging/positioning check for public websites is also offered.