Jan Philipps

Operating as a solo freelancer from Düsseldorf, Jan Philipps works with service providers, consultants and coaches who need an online presence that combines design and marketing rather than a website alone. The business model is built around handling projects personally rather than through a larger agency structure, positioning the offering as a single point of contact for both the technical and marketing sides of a client's web presence. Work is carried out independently or, where needed, alongside selected partners for specific tasks. The service range covers web design and development (including WordPress builds, conversion-oriented design, responsive layouts, tracking setup and API integrations), organic SEO and local SEO, paid advertising through Google Ads, Microsoft Ads and social ads, and conversion optimization. A separate line of work addresses Generative Engine Optimization, aimed at visibility within AI-generated answers on platforms such as ChatGPT, Perplexity, Gemini, Claude, AI Overviews and AI Mode. Branded content creation—text, photography and video—is offered to support trust-building with a target audience. Beyond initial website launches, ongoing SEO and SEA support is provided, with strategy tailored to each client's market position, target audience and competitive situation. Market research and low/no-code development are also listed among the declared capabilities, applied within these web design and campaign projects.