Blueclaw

Headquartered on the River Aire in Leeds, Blueclaw is a data-led digital marketing agency operating since 2006. Its work spans sectors including iGaming, eCommerce and travel, and case studies reference clients such as Betway, OLBG, AMT Auto and iomart, indicating experience with both consumer betting brands and B2B or automotive businesses. The agency positions itself around transparent strategies focused on measurable results rather than broad claims, with channel integration across its core disciplines. Services cover SEO, Digital PR, Content Marketing, Paid Search and Conversion Rate Optimisation, delivered through an approach that ties these channels together rather than treating them separately. Documented outcomes include link-building and coverage campaigns for Betway generating dozens of links and press placements, a core update recovery campaign that lifted organic sessions, a paid search strategy built around iomart that increased lead volume, an "always on" digital PR programme securing several hundred links and citations for AMT Auto, and SEO work that grew eSports betting rankings for OLBG. The emphasis throughout is on data insights informing campaign direction, with content marketing and digital PR used together to build authority and links, and paid search structured as a multi-point strategy rather than a single-channel tactic.