Boraso

Based in Milan, this agency positions itself as a digital commerce partner for B2B and B2C companies, combining marketing and technical development under one roof. It describes 30 years of experience delivering eCommerce projects and works with brands across retail and B2B sectors, including historic companies undergoing digital transformation as well as businesses in cosmetics, homeware, and industrial plastics. The team is small, structured as an independent boutique agency, and states a focus on driving sales results rather than communication for its own sake. On the marketing side, the agency's declared services include Digital Advertising and media planning, Search Experience Optimization (SEO, also referencing GEO), Conversion Optimization, User Experience Design, Marketing Automation, Content Strategy, and Data Analysis and Tracking, with recent additions framed as AI-enhanced. On the technical side, it develops eCommerce platforms on Shopify and Shopify Plus, including headless implementations, alongside custom B2C and B2B platforms, PIM systems (custom and SaaS), corporate websites, and system integration work. Named project examples include a Shopify Plus rebuild and PIM integration for a stationery brand, unification of three brands onto one platform for a homeware company, a B2B eCommerce and full marketing engagement for a plastics manufacturer, and a Shopify Plus build with marketing strategy for a cosmetics retailer. The agency is identified as a Shopify Plus partner.