Brave New Markets

Based in Owings Mills, Maryland, Brave New Markets is a professional services company focused exclusively on B2B organizations, helping them apply digital business tools to improve performance and grow revenue, profit and value. The company brings more than 25 years of experience working with clients that sell to other businesses, and it frames its work around the concept of "Digital Business Enablement" — a customer-focused process intended to help organizations attract, retain and grow customers digitally, often as a series of incremental steps rather than a disruptive overhaul of existing operations. Its practice also touches private equity clients interested in digital enablement as a driver of company valuation. Services are organized around three levels of engagement: Customer Acquisition (building a B2B lead-generation capability through SEO and digital channels), Customer-Led Growth (ecommerce and customer self-service tools that let buyers steer their own purchasing journey), and Data & Analytics (supporting informed decision-making through customer insights). Declared capabilities include Search Engine Optimization, Conversion Optimization, Digital Strategy, Branding, Web Development and Mobile App Development. The stated approach emphasizes shortening B2B sales cycles by enabling self-service, reducing price sensitivity through effective digital experiences, and allowing companies to serve more customers without adding headcount, freeing sales and customer service staff for higher-value tasks. The company also positions digital enablement as a way to create measurable goodwill and value ahead of a potential acquisition or transaction.