comprisma GmbH

Based in Munich, comprisma GmbH is a small PR agency (team of 1-10) working with B2B companies that want to build editorial visibility rather than rely solely on paid promotion. Founded in 2013, the agency positions its work explicitly around what it calls "Performance PR" — media relations designed to be measurable and tied to business outcomes, with an emphasis on how editorial coverage feeds into search engine and AI system visibility. Clients are companies seeking to establish topical authority and credibility signals that extend beyond their own websites, particularly in trade, industry, business, and specialist media. The agency's declared services span SEO, PR, content marketing, and social media marketing, but the described method centers on a structured process it calls the "Media Engine." This involves identifying media-relevant topics through analysis of a client's offering, target audiences, competitors, and market trends; working with client experts to shape product knowledge and data into narrative angles; drafting a media-ready pitch with a working title, core thesis, reader value, and proposed structure; and then approaching selected trade, industry, and leading publications directly rather than using mass distribution, following up personally including by phone. The stated aim is recurring monthly story development and placement, generating editorial mentions, backlinks, and citable content intended to strengthen a company's discoverability and authority with both search engines and AI systems.