creative couple

Based in Jdeideh, Beirut, this branding and UX design studio works with organizations ranging from consumer and food brands to institutional clients such as the International Labour Organization, alongside e-commerce, hospitality and cultural ventures. Operating with a small team since 2013, the agency positions itself as a design studio that connects brands with their audiences through strategic and visual work, taking on projects that span from full rebrands to digital platform builds for clients in Lebanon and beyond. Its service range covers brand identity work (logo, typography, color, pattern, packaging, iconography and illustration) alongside brand strategy elements such as positioning, naming, voice, tagline and brand story development. On the digital side, the agency handles website and app design, UI/UX, CMS-based development, e-commerce builds, and search engine optimization, and it also lists digital marketing among its capabilities. Project examples described include a full rebrand and digital rollout for Massoud, UI/UX design and development of a training platform for the ILO, an identity and visual system for Medispharm, a rebrand for Procrete, and an e-commerce-focused identity and development project for Printing Lebanon. Work is generally presented as combining brand strategy with interface design and development, moving from naming and visual identity through to functioning websites, apps and online stores.